Toys “R” Us is the world’s leading dedicated toy and baby products retailer. Launched by the Al-Futtaim group in Dubai in 1995, Toys “R” Us now exists in 21 locations in the MENA region and has emerged as the undisputed market leader for all children related products. For more than 20 years in the Middle East, Toys “R” Us has been a favorite destination for kids and grown-ups alike with its impressive assortment of the latest and hottest games, educational and developmental toys, sporting goods, electronics, software and baby products. With over 30,000 toys to choose from, Toys “R” Us stores offer an unrivalled range of unique and exclusive toys for boys and girls and are the pre-eminent place for the hottest toy launches and offers a broad selection of new toys, old favorites, Toys “R” Us exclusives and many other great values under one roof. With knowledgeable and toy-trained staff members always ready to help customers, Toys “R” Us is the authority when it comes to finding the perfect toy. The Babies “R” Us department offers a wide selection of products for newborns and infants, including apparel, cribs, furniture, car seats, strollers, high chairs, plush, safety gates, infant and pre-school toys, feeding accessories and day-to-day essentials like diapers, wet-wipes, lotions and creams.